For more than 100 years, Seiko stood as one of the finest references in craftsmanship precision and design. Its pioneering innovations in watchmaking, Seiko Coutura primarily the quartz movement and later the kinetic technology, have brought to the Japanese brand an inimitable promise of elegance and reliability. Seiko's boldest step yet: In 2025, it launches a new digital-fast apparel brand marrying mechanical artistry of horology to the contemporary views of modern fashion.

It is more than a mere idea of reformulating an existing brand; it is strategic evolution. From its deeply rooted heritage in design and know-how, Seiko Watches Seiko extends the experience lifestyle beyond the confines of the wrist. This tagline, "Seiko Form," of the new clothing line brings home the meaning of these brand traits — the practicality, simplicity, and durability of the brand-in everyday wear-all through seamless digital-first means.

Perhaps most eloquently, From Engineering-Elegance: how precision should mold  https://seikowatche.com/every part of life-not mere keeping of time but of presentation to the world-in essence is the kernel of Seiko Form. The accurate signaling of the premise is reflected in engineered technical outerwear as minimalist knitwear and tailored separates-what is meant in each case is a thought in terms of use of every piece in the collection, maxed out to the thoughtful detail that goes into every Seiko watch.

The glamorous hero item from the collection is called the 'Chrono Parka,' which is designed with a Japanese-made lightweight, water-repellent fabric, with magnetically sealed pockets and hidd.