South Korea Tyre Market Overview
The South Korea Tyre Market is experiencing steady growth, driven by rising automotive production, increasing vehicle ownership, expanding aftermarket demand, and rapid adoption of electric vehicles (EVs). As one of Asia’s leading automotive hubs, South Korea is home to globally recognized tyre manufacturers and advanced RD capabilities, which strengthen the country’s position in the global tyre industry. Premium quality standards, innovation in eco-friendly technologies, and strong export activity continue to shape the market’s progression.

Market Drivers
A major growth driver is the expansion of South Korea’s automotive manufacturing sector, led by major OEMs such as Hyundai, Kia, and Genesis. OEM tyre demand remains strong due to rising production of passenger cars, SUVs, commercial vehicles, and EVs.
The aftermarket sector is another important contributor. Increasing vehicle age, frequent replacement cycles, and consumer preference for high-performance and durable tyres are driving steady aftermarket sales. All-season tyres, high-mileage tyres, and premium radial tyres are witnessing rising demand.
The rapid rise of electric vehicles—supported by government incentives, charging infrastructure expansion, and strong OEM development—is transforming tyre requirements. EV-specific tyres with low rolling resistance, enhanced load-bearing capacity, and noise reduction technology are gaining popularity. South Korean tyre manufacturers are investing heavily in advanced EV tyre formulations.
Sustainability is also influencing the market. Tyre producers are developing eco-friendly tyres using renewable materials, improved tread compounds, and fuel-efficient designs to meet domestic environmental goals and global regulatory standards.

Market Segmentation

By Tyre Type:

Radial tyres

Bias tyres

Tubeless tyres

By Vehicle Type:

Passenger cars

Commercial vehicles

Two-wheelers

EVs and hybrid vehicles

By Application:

OEM

Aftermarket (replacement)

By Distribution Channel:

Online retail

Offline retail shops

Authorized service centers



Regional Insights
Major demand hubs include Seoul, Busan, Incheon, and Daegu, reflecting high urban vehicle density and strong aftermarket activity. Industrial regions with robust logistics and commercial fleets also contribute significantly to tyre consumption.

Challenges and Opportunities
Challenges include fluctuating raw material prices—particularly natural rubber and synthetic rubber—as well as rising global competition. However, significant opportunities lie in smart tyres, EV-optimized tyres, run-flat technology, export expansion, and sustainable manufacturing practices.

Conclusion
The South Korea Tyre Market is poised for long-term growth as automotive innovation, electrification, and sustainability trends shape the future of mobility. With strong domestic manufacturing, advanced technology adoption, and a growing replacement market, South Korea remains a key player in the global tyre industry.