Seiko, for the last 140 years, has represented precision, innovation, and artistry in watchmaking-from the first wristwatch produced in Japan to the revolutionary quartz movement. Seiko had bridged tradition and technology in ways that transformed timekeeping all over the world. Today, that legacy finds a new canvas: clothing. Seiko Coutura The Seiko Threads is that introduction to the world of clothes, taking the storied craftsmanship of the brand and translating it into modern, wearable form.

This is not a simple getting a logo slapped on a hooded article of clothing-Seiko Threads is an incredibly thought out mix between high fashion and horology that leans on the same core values that the company has advanced since 1881. Seiko Watches Putting much of the same focus on detail, design excellence, aas well as deep respect to heritage, Seiko's new apparel line imparts a watchmaker's eye to the fashion landscape.

From Mechanisms to Materials
All garments within Seiko Threads reflect the particular characteristics of Seiko watches: form, function, and finesse. Whether that fine stitching evokes the gearwork of a mechanical movement, or brushed surfaces subtly reflect tones of a stainless-steel case, each piece is a part of Seiko's purposed design DNA.

The launch collection comprises sharp, cut buttoned down shirts, tailored trousers and minimal outerwear, besides other technical accessories. The collection has quite a lot of neutral tones, for instance, obsidian black, silver grey, ivory, midnight blue hues similar to those found in the colorway of dials in Seiko. The textures and finishes are very deliberate as well: water-proof.