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Malicious link building is a course of whereby spammy or irrelevant backlinks to your website are built manually or via automated means with anchor text for unrelated or dangerous keywords. These poisonous backlinks can sign to search engines like google that your web site is manipulating, leading to penalties. Attackers typically automate this course of, quickly creating hundreds of bad links to overwhelm your backlink profile. Spreading adverse reviews on-line can harm a brand’s status.
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