When people think of Iceland, images of waterfalls, black sand beaches, glaciers, and volcanic landscapes come to mind. These natural wonders have made Iceland one of the world’s most sought-after filming locations. Whether it’s a music video, commercial, documentary, or film, video production in Iceland offers a creative edge that’s hard to beat.
At Hero, we’ve worked with clients across the globe to bring visually striking stories to life using Iceland’s diverse scenery. As a leading production company in Iceland, we provide complete support for film crews, brands, and creatives who want to capture something extraordinary.
The Diverse Landscape of Iceland: A Filmmaker’s Dream
Iceland offers nearly every type of terrain imaginable—volcanic deserts, icy glaciers, steaming geothermal fields, moss-covered lava plains, and even wild coastlines. This diverse geography can serve as a stand-in for multiple locations around the world, making it a cost-effective solution for international productions.
At Hero, we help productions navigate the terrain and capitalize on the island’s visual diversity. Our team knows how to plan for shoots that involve remote areas or challenging environments, ensuring safety, efficiency, and stunning results.
Understanding the Iceland Advantage
The benefits of choosing Iceland for your next project go far beyond its beauty. Some unique advantages include:
Extended Daylight Hours: In summer, Iceland experiences up to 24 hours of daylight, allowing more shooting time and golden-hour light that seems to last forever.
Northern Lights: In winter, Iceland becomes a perfect backdrop for ethereal, atmospheric shots under the aurora borealis.
Film-Friendly Infrastructure: Iceland supports a thriving film and video industry with tax incentives, experienced crews, and cooperative local authorities.
Accessibility: Despite its remote appeal, Iceland is easily accessible from both North America and Europe with direct flights to Reykjavik.
These elements make video production in Iceland not only visually rewarding but also strategically smart.
What Hero Offers as a Full-Service Production Company
As a trusted production company in Iceland, Hero is equipped to handle every aspect of your shoot—from development to delivery. We provide services including:
Creative direction and storyboarding
Location scouting and management
Casting and talent sourcing
Equipment rental and technical crew
Permitting and legal compliance
Transportation, logistics, and accommodation
Post-production and editing support
Our all-in-one service approach ensures that our clients don’t have to worry about the complexities of shooting in a foreign country. We handle the details so you can focus on creativity.
Commercial Video Production in Iceland
When it comes to producing high-end commercials, location is everything. Iceland offers a cinematic canvas that enhances any brand message. Hero has collaborated with automotive brands, fashion labels, technology companies, and tourism boards to create campaigns that stand out.
The sheer range of backdrops available within short driving distances makes Iceland ideal for fast-paced production schedules. Whether you need snowy peaks for a winter wear brand or dramatic cliffs for a travel ad, our team knows exactly where to take you.
Hero delivers the high production value you expect, backed by local expertise that ensures your commercial is both on time and on budget.
Music Videos with a Visual Edge
Music is an emotional experience—and video brings that emotion to life. Iceland’s surreal landscapes create a natural stage that amplifies the mood, narrative, and artistry of music videos.
At Hero, we’ve worked with artists across genres to create music videos that merge natural beauty with creative vision. Whether you want cinematic drone shots over a glacier or intimate handheld footage by a geothermal spring, our team provides the crew, locations, and support to make it happen.
Our approach to video production in Iceland always centers on story, visuals, and rhythm—ensuring each project is unforgettable.
Filming Permits and Local Regulations in Iceland
One of the first hurdles of any international shoot is paperwork. Iceland is very film-friendly, but certain locations—especially protected areas like national parks—require permits. Drone use is also regulated.
Hero’s production coordinators are well-versed in Icelandic film law and local processes. We handle:
Location access and property permissions
Drone flying permits and registration
Environmental protection compliance
Safety guidelines for cast and crew
Our long-standing relationships with Icelandic authorities and landowners make the process quicker and more efficient for our clients. You can trust us to navigate the red tape, so you don’t have to.
Local Crew and World-Class Equipment
A successful shoot relies on a skilled team and professional-grade equipment. Hero provides both. We’ve built a strong network of Iceland-based directors of photography, camera operators, gaffers, sound techs, grips, and production assistants.
We also maintain access to the latest camera, lighting, and grip equipment through partnerships with top suppliers in Reykjavik. Whether you’re shooting in 4K with a RED camera or capturing aerial footage with a high-end drone, Hero has you covered.
Hiring local through a production company in Iceland like Hero also reduces travel costs, customs complications, and environmental impact.
Weather and Seasonal Considerations
Iceland’s weather is unpredictable—and that’s part of its charm. You may encounter sun, rain, snow, and fog all in one day. But with the right planning, the weather can enhance your production rather than disrupt it.
At Hero, we keep a close eye on forecasts and build flexibility into our shooting schedules. Our field teams are equipped to handle quick shifts and challenging terrain. We also always prepare Plan B (and C), ensuring production continuity.
Here’s what to expect by season:
Summer (June–August): Long daylight hours, accessible highlands, and warmer temps
Autumn (September–October): Stunning colors, shorter days, potential auroras
Winter (November–March): Snow-covered scenes, northern lights, shorter shoot windows
Spring (April–May): Melting snow, blooming moss, variable conditions
Let Hero help you choose the right time of year for your vision.
Sustainability in Video Production
Sustainability is at the heart of how we operate. Iceland’s natural environment is precious, and we treat it with respect on every shoot. Hero promotes eco-conscious practices such as:
Using reusable materials
Minimizing transportation and crew size
Partnering with local suppliers
Offsetting emissions when possible
Educating clients about low-impact filming
We’re proud to be a production company in Iceland that values preservation as much as production.
Behind the Scenes: Case Studies from Hero
Over the years, Hero has helped dozens of international clients shoot successful productions in Iceland. Here are just a few examples:
Luxury Automotive Brand: A commercial featuring a new SUV shot across Iceland’s lava plains, icy rivers, and gravel roads. We handled all vehicle logistics, permits, and drone shots.
Streaming Music Artist: A high-concept music video filmed in both urban Reykjavik and the highlands, blending gritty realism with dreamlike nature shots.
Travel Company: A social media campaign using reels and TikToks to show the “real” Iceland through a 3-day influencer tour.
These projects demonstrate the versatility and reliability Hero brings to every kind of video production in Iceland.
Working with Hero: What to Expect
We make your vision our mission. From the moment you reach out, you’ll get personalized service, clear communication, and creative collaboration. Here’s what the process looks like:
Initial Consultation: Tell us about your project, goals, and timeline.
Pre-Production: We help plan your shoot, from location scouting to logistics.
Production: We manage all on-site activity, ensuring quality and safety.
Post-Production (optional): Editing, color grading, and sound design.
Wrap-Up: We ensure all materials are delivered and archived to your specs.
We work with brands, agencies, musicians, filmmakers, and content creators from all over the world. No matter the scope or scale, Hero is ready.
