In a world overflowing with visual content, few locations captivate audiences like Iceland. Towering glaciers, explosive geysers, black sand beaches, and volcanic plains create a cinematic backdrop like no other. For filmmakers, marketers, and content creators, video production in Iceland is not just a creative decision—it's a strategic one.
At Hero, we help international and local clients harness the dramatic beauty of Iceland through professional, end-to-end video production services. Whether you’re shooting a commercial, documentary, feature film, or branded content, Hero ensures a seamless, high-quality production experience from start to finish.
Why Iceland is the Ultimate Filming Destination
The appeal of Iceland goes beyond its striking visuals. The country offers unparalleled variety within short travel distances. In just a few hours, you can go from lava fields and waterfalls to urban architecture and glacial lagoons. This makes Iceland ideal for condensed shooting schedules and diverse visual storytelling.
Iceland is also known for its “golden hours,” extended daylight in summer months, and the incredible Northern Lights in winter. All of this adds unique visual richness to any project. As your go-to production company in Iceland, Hero helps you maximize these conditions to bring your creative vision to life.
Hero: Your Full-Service Production Company in Iceland
At Hero, we believe that exceptional video production requires more than just equipment and talent—it demands precision, local insight, and commitment to storytelling. As a full-service production company in Iceland, Hero provides everything needed to produce world-class content, no matter your project’s size or complexity.
We specialize in:
Creative development and pre-production
Casting and location scouting
Permits and logistics
On-site production services
Post-production including editing, sound, and color grading
Hero handles it all, so your team can focus on creativity while we manage the details.
Expert Location Scouting Across Iceland’s Iconic Landscapes
Hero has deep local knowledge of Iceland’s landscapes and regulations, making us your best ally for finding and accessing breathtaking shooting locations. Some of our most requested locations include:
Jökulsárlón Glacier Lagoon – For ethereal shots with floating icebergs
Seljalandsfoss and Skógafoss – Iconic waterfalls that add movement and drama
Reynisfjara Black Sand Beach – Mysterious, cinematic, and incredibly unique
Downtown Reykjavik – A blend of Nordic design and urban energy
The Highlands and Thórsmörk Valley – Perfect for rugged and remote scenes
We provide detailed location packages, complete with scouting photos, weather forecasts, daylight analysis, and access considerations.
The Hero Production Process: From Concept to Final Cut
Every project starts with a vision—and Hero’s job is to bring that vision to life. Our streamlined production process ensures that every step is handled professionally and efficiently:
Creative Consultation – We meet with your team to understand goals, style, and timeline.
Pre-Production Planning – From budgets to location scouting and casting, we plan everything meticulously.
On-Site Filming – Our crews execute the shoot with expert coordination and industry-standard equipment.
Post-Production – Hero’s editors, colorists, and sound designers polish your footage to cinematic perfection.
Our process is transparent, collaborative, and tailored to meet your objectives.
Local Knowledge, Global Standards: Why Hero Stands Out
Filming in Iceland offers incredible opportunities, but it also comes with challenges—unpredictable weather, remote locations, and regulatory requirements. Hero bridges the gap between creative ambition and logistical practicality.
Why choose Hero as your production company in Iceland?
Local expertise: We know the terrain, laws, and culture.
Multilingual team: Communication is never a barrier.
Efficient permitting: We expedite paperwork and location access.
Weather adaptability: Contingency planning is built into every schedule.
Reliable equipment sourcing: From drones to cinema cameras, we supply or source locally.
Our reputation is built on trust, transparency, and consistent delivery.
Aerial and Drone Video Production in Iceland
There’s no better way to showcase Iceland’s grandeur than from the sky. Hero offers certified drone video production in Iceland, capturing sweeping shots of volcanoes, glaciers, and coastlines with cinematic precision.
We provide:
Licensed drone pilots
Permit handling (especially in restricted zones and national parks)
High-end drone equipment including FPV, 4K/8K UAVs
Real-time monitoring and direction on set
Safety and legal compliance are paramount, and Hero ensures your aerial shots meet every regulation without compromise.
Commercials, Documentaries, Films, and More: Hero Does It All
As a flexible and creative video production company in Iceland, Hero works across a wide range of formats and industries. Our previous projects include:
TV commercials for luxury vehicles and adventure apparel brands
Documentaries for global broadcasters and NGOs
Tourism content for airlines and travel bureaus
Social media campaigns for tech and lifestyle startups
Feature films and short films with international festival recognition
Whether you’re after epic drama or minimalist elegance, Hero adapts to your tone, style, and technical needs.
How Hero Supports Sustainable Video Production in Iceland
Iceland’s environment is sacred—not just as a visual resource, but as a natural treasure. At Hero, we promote sustainable video production in Iceland through responsible practices:
Using electric vehicles and carbon-neutral transport options
Choosing eco-friendly accommodations and catering services
Educating crews and clients on leave-no-trace principles
Reducing waste on set and reusing materials when possible
We help you make a lasting impression without leaving a lasting footprint.
Hero’s Equipment and Crew: World-Class Tools and Talent
Video production is only as strong as the tools and people behind it. Hero provides:
Professional crew: DPs, gaffers, grips, fixers, PAs, stylists, and more
Top-tier gear: ARRI, RED, Sony, Blackmagic cameras and lenses
Audio support: On-location sound recording and boom ops
Lighting and rigging: Mobile lighting solutions for all environments
We tailor our equipment list and crew size to match your shoot’s scale, style, and budget.
Understanding Iceland’s Film Rebate Program
One of the biggest advantages of working with a production company in Iceland like Hero is access to the Icelandic film incentive. The government offers up to 35% reimbursement on qualified production expenses made in Iceland.
Hero helps guide you through the process by:
Structuring your budget to meet eligibility
Preparing the necessary documentation
Coordinating with local tax and film authorities
Ensuring compliance throughout the production
With the right planning, this incentive can significantly reduce your production costs.
Real Results: Hero’s Video Production Success Stories
Tourism Campaign for Arctic Explorer Cruises
Hero coordinated a 10-day shoot across Iceland’s remote fjords and glaciers for a luxury cruise brand. The result was a stunning visual series that increased the client’s bookings by 40% within a quarter.
Global Fashion Editorial in Black Sand Desert
A European fashion house tapped Hero to manage a location shoot at Reynisfjara beach. With unpredictable weather and tight timelines, we delivered high-fashion visuals that were published in top magazines.
Award-Winning Documentary on Renewable Energy
In collaboration with a major NGO, Hero produced a documentary on Iceland’s geothermal energy practices. The film was later broadcast on international networks and used in environmental education campaigns.
When is the Best Time to Film in Iceland?
Iceland’s climate and daylight vary drastically by season. Here’s a quick guide:
Summer (May–August): 20+ hours of daylight, ideal for long shoot days
Winter (November–March): Aurora Borealis, snowy landscapes, fewer tourists
Spring/Fall: Milder weather, dramatic skies, and unique lighting conditions
Hero helps you plan for the best visuals while adapting to seasonal challenges with smart scheduling and location alternatives.
Working with Hero: What to Expect
When you partner with Hero, you’re getting more than a service provider—you’re gaining a creative collaborator. Our approach is built on:
Clear communication before and during the shoot
Honest budgeting with no hidden fees
High-quality results that meet global production standards
Full transparency on permits, access, and scheduling
A respectful attitude toward local communities and ecosystems
We treat your production like our own—from first storyboard to final frame.
Plan Your Video Production in Iceland with Hero Today
Iceland is a place of inspiration. Whether your project calls for stark beauty, wild nature, or sleek urban design, Iceland delivers—and Hero is here to make it possible.
As the leading production company in Iceland, we’ve helped brands, artists, and studios from all over the world tell unforgettable stories against this incredible backdrop.
