Why smaller brands use Instagram support to build presence

Smaller brands often compete with older profiles that already have stronger social proof.

Smaller brands often compete with older profiles that already have stronger social proof. Because of that gap, support is often used to improve early stage presentation.


A more active looking profile is useful when it is referenced from articles, profile pages, or other assets. It does not create a brand by itself, but it can improve the page's starting position.

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