Golfers and equipment suppliers in South Africa often encounter the term “Titleist Logos”, referring to the distinctive stylised script mark used on golf apparel, bags, and equipment. This logo is noted for its italicised, serif‑style lettering rendered simply in black on a white or transparent background, with no additional icons or symbols. Its origins trace back to 1935, when a staff member’s handwriting was adopted as the template for the design. Understanding this visual identifier helps in recognising authentic equipment and appreciating the brand’s heritage in the South African market.