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The touchpoint was recognized by the retailer and its prospects as an essential touchpoint and based on the Bayesian regression, has a positive impression on gross sales. It thus represents a gross sales influencing touchpoint for the retailer. One Other example of this course of to establish sales influencing touchpoints was the touchpoint ‘Cooperations’. This touchpoint was also recognized by the retailer and its customers as an necessary touchpoint, nevertheless, based on the Bayesian regression, has a negative influence on sales. Thus, it additionally represents a gross sales influencing touchpoint for the retailer. The retailer argued that the adverse influence of cooperations shouldn't outcome within the abandonment of all retail cooperations. As A Substitute, the retailer decided to gauge why this factor reduces customer sales value and what can be accomplished to improve the notion of this fac
