Market Overview:

The Konjac Market is experiencing steady expansion, driven by Increasing Product Demand in the Food and Beverage Industry, Rising Demand for Clean Label and Natural Ingredients and Rising Awareness Regarding the Health Benefits Offered by the Product. According to IMARC Group's latest research publication, "Konjac Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033", The global konjac market size reached USD 2.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 3.6 Billion by 2033, exhibiting a growth rate (CAGR) of 6.54% during 2025-2033.

This detailed analysis primarily encompasses industry size, business trends, market share, key growth factors, and regional forecasts. The report offers a comprehensive overview and integrates research findings, market assessments, and data from different sources. It also includes pivotal market dynamics like drivers and challenges, while also highlighting growth opportunities, financial insights, technological improvements, emerging trends, and innovations. Besides this, the report provides regional market evaluation, along with a competitive landscape analysis.

Download a sample PDF of this report: https://www.imarcgroup.com/konjac-market/requestsample

Our Report Includes:

• Market Dynamics
• Market Trends and Outlook
• Competitive Analysis
• Industry Segmentation
• Strategic Recommendations

Growth Factors in the Konjac Industry:

• Increasing Product Demand in the Food and Beverage Industry

The increasing demand for konjac in the food and beverage industry is propelling the market. The rising usage of the product as a thickener, ingredient, and additive in the food and beverage industry is one of the key factors stimulating market growth over the forecast period. The growing demand for thickening, gelling, and stabilizing agents is further expected to bolster the market growth over the coming years. Konjac is also used in reducing cholesterol levels and obesity risks due to its fat-reducing properties, thereby propelling the konjac market revenue. The development of health functions in konjac foods has resulted in high demand for konjac flour in healthy foods and food additives, which is projected to drive market expansion in the coming years. Konjac's versatility as an ingredient enables food manufacturers to create innovative products that meet diverse consumer needs while maintaining clean label commitments.

• Rising Demand for Clean Label and Natural Ingredients

The global market has experienced a demand expansion for clean label and natural ingredients. Increasingly, customers want easily readable and transparent product labels that are not contaminated by artificial additives and chemical substances. Konjac's origin from nature and its versatile qualities make it ideal for use in clean label products, thereby promoting the konjac market growth. It is also an excellent substitute to synthetic additives as it can improve the texture, viscosity, and stability of various food items. The clean label trend goes beyond the food industry into personal care and cosmetics where there is an increasing demand for natural ingredients too. Such derived chemicals as glucomannan which have gentle properties are included in many skin care preparations as they are nourishing. The emerging preference towards clean label and natural ingredients will significantly increase product sales across sectors, thereby catalyzing the konjac demand.

• Rising Awareness Regarding the Health Benefits Offered by the Product

The rising awareness among consumers regarding the health benefits offered by the konjac is positively influencing the market. Consumers nowadays are very concerned about their health, and as a result, they are very selective about the foods they consume. Konjac fibers have long been utilized as traditional medicine in the APAC region. Konjac food products such as flour, pasta, noodles, fruit jelly, and others have numerous health benefits, including diabetes management, weight loss, cholesterol control, constipation, detoxification, cough, and acne. This, in turn, is creating a positive konjac market outlook. The demand for Konjac products is also increasing due to its prebiotic characteristics, which aid in the improvement of intestinal functioning, integrity, and immunity. Apart from its health benefits, konjac has thickening, stabilizing, food gelation, and emulsifying capabilities that make it an attractive functional ingredient across multiple applications.

Key Trends in the Konjac Market

• Dominance of Flour Segment

Konjac flour is expected to witness strong growth due to its increasing application in the food & beverages and pharmaceutical industries. The development of health functions in konjac foods has resulted in high demand for konjac flour from healthy foods, pharmaceuticals, food additives, and pet feeds in European and North American countries, which is likely to drive market expansion over the next few years. Konjac flour is witnessing high demand due to its gluten-free nature and high fiber content, which is expanding the konjac industry. The flour is used to replace regular wheat flour in gluten-free baking, providing structure, moisture retention, and superior texture in gluten-free bread, cakes, and pastries. This versatility in baking and food formulation applications positions konjac flour as a preferred ingredient for manufacturers seeking to cater to health-conscious and dietary-restricted consumers.

• Food and Beverages Industry Leadership

The food and beverage industry is one of the major end-use industries of the Konjac market over the past few years and this trend is expected to continue over the next coming years due to its widespread application in the food and beverage industry as a thickener, additive, and food ingredient. Increasing demand for thickening, gelling, and stabilizing agents in the food and beverage industry is propelling the product demand. Konjac is also used to make low-calorie desserts, vegan meat alternatives, and gluten-free pasta, which is an important part of the konjac market overview. The ingredient's ability to create unique textures and improve product stability while maintaining natural and clean label credentials makes it increasingly valuable across diverse food categories including beverages, confectionery, bakery products, and ready-to-eat meals.

• Strategic Marketing and Digital Engagement

The major konjac companies are investing in marketing campaigns, advertising, and digital marketing to educate consumers about the product's benefits and uses, leveraging social media platforms, influencers, and online content. For instance, NOW launched NOW Kids + NOW Baby Clean Care brand, available DTC and at select retailers nationwide, offering quality supplements, toothpastes, and body care products that are formulated with clean and functional ingredients. Major players are also establishing production facilities, distribution networks, and sales channels in emerging markets. They are forging strategic alliances with suppliers, distributors, retailers, and other industry stakeholders to enhance their market penetration and distribution capabilities. This comprehensive approach to market development combines product innovation, strategic partnerships, and consumer education to drive sustained market growth.

Our comprehensive konjac market outlook reflects both short-term tactical and long-term strategic planning. This analysis is essential for stakeholders aiming to navigate the complexities of the konjac market and capitalize on emerging opportunities.

Leading Companies Operating in the Global Konjac Industry:

• Andi-Johnson Group
• Baoji Konjac Chemical Co. Ltd.
• Ishibashiya Co. Ltd.
• Kalys SA
• NOW Foods
• Slendier
• The Konjac Sponge Company

Konjac Market Report Segmentation:

Breakup by Product Type:

• Gum
• Flour
• Dietary Fiber
• Sponge

Flour dominated the market due to its increasing application in the food & beverages and pharmaceutical industries, high demand for gluten-free nature, and high fiber content.

Breakup by End Use Industry:

• Food and Beverages
• Pharmaceutical
• Cosmetics

Food and beverages accounted for the largest market share due to widespread application as a thickener, additive, and food ingredient with increasing demand for thickening, gelling, and stabilizing agents.

Breakup by Distribution Channel:

• Supermarket and Hypermarket
• Specialty Stores
• Online Channels
• Others

Supermarket and hypermarket accounted for the largest market share as they operate as one-stop shops offering various options while being assisted by salespeople, along with strong presence of known brands.

Breakup by Region:

• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• North America (United States, Canada)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

Asia Pacific leads the market, accounting for the largest konjac market share. Japan dominates in terms of high demand for konjac due to its inclusion in the traditional diet, with innovation in food products and additives contributing to increasing market share.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

About Us:

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us:

IMARC Group

134 N 4th St. Brooklyn, NY 11249, USA

Email: sales@imarcgroup.com

Tel No:(D) +91 120 433 0800

United States: +1–201971–6302