There was a stretch when Reels made me behave like I had no memory. Every week I saw a new rule, a new editing trick, a new claim about how fast you had to hook people or how many times you had to post. I kept thinking I was adapting, but honestly I was mostly getting jerked around. The account became twitchy. Some reels did fine. A few even did very well. The problem was that the page they were feeding did not always feel more trustworthy afterward.